What really slowed down those monks in the middle ages as they were hand-copying (= manu+script) the old books were the darned pictures. There weren’t many, of course, but the few were elaborate. Without the images, the monks, tipsy or not, would have blogged a lot more. I mean, copied.
Gutenberg made everything easier but again the problem was the darned pictures. Mankind dealt with that capacity constraint by not including much in the way of visuals in the media for a few centuries. The “press” (as in moveable type) became almost entirely textual.
Text has always been good for word guys and word gals. I can’t imagine that either Tolstoy or Nietzsche or Joyce or Goethe felt that they were held back in their creativity because they didn’t have Instagram, or because their text margins didn’t contain widgets, or because there was no sharing button.
In the early days of blogging, circa 2000, online publishing was similarly textual. At some point that changed, and I can’t even remember quite when. Now you’ve got to dress up even the most banal thought with some snazzy eye candy. Since I started this blog in 2008, even the WordPress themes (ie, layout templates) have changed so that what is being optimized is the eye candy, not the text.
I suck at providing eye candy. My idea of photography is to whip out my old iPhone when I’m at a press conference to take a grainy shot of somebody interesting, more as a memento to myself than as material for anybody else.
That’s one reason (aside from inertia and lethargy) that I have all but stopped blogging this year. I’ve got plenty of thoughts. I could write them down quickly and without effort. But then I feel I have to fiddle around for another half an hour to get the eye candy, because without eye candy a blog looks stupid, doesn’t it?
Enough. Yesterday, I put on my Rambo headband and gave the finger to eye candy. Gone is my old Wordpress theme (Linen). I have been using it for a couple of years, but it offered too much for me¹, and I offered it nothing (visually speaking) back. We had to break up.
Instead, you are now gazing at a new theme, Syntax. I found it after about 30 seconds of due diligence, so it may not last either. But it seems to promise uncluttered, simple and unapologetically textual visuals.
Maybe that’ll get me blogging again more frequently. There are bloggers out there who are confident enough in their writing to eschew eye candy. Here is one in German, here is one in English. (The latter seems to treat his retro look as the eye candy.)
So henceforth, expect no eye candy here. Just words of wisdom or, failing that, words.
¹This reminds me of a classic quote I once used in a technology article for The Economist. Soetsu Yanagi, a Japanese folk-craft philosopher of the 1930s, once wrote that
man is most free when his tools are proportionate to his needs.