Into a Golden Age of story-telling

Indulge me for a moment as I take a quick detour away from the book and book-writing as such, and zoom out to story-telling in general, with one interesting anecdote.

I was having lunch with Andrew Haeg, a radio journalist at American Public Media who is now doing research at Stanford about the future of journalism. We were sitting there at Chez Panisse (tough life, I know), brainstorming about citizen journalism, audience participation, media fragmentation, the blogosphere and the “mainstream” media, and so on. I’ve been thinking on and off about these things since I wrote a big report (starting here) in The Economist about it, over two years ago. Andrew will be thinking full-time about it for the next year.

A minor epiphany occurred when Andrew began a sentence saying something like: “Yeah, but the best story on the sub-prime crisis….”

I interrupted him to complete his thought: “…. was that episode in This American Life, right?” Why, yes, said Andrew, that’s what I was about to say.

Now, I had not even listened to the episode at that point! But my wife had recommended it to me a few days earlier. And in one instant, using old-fashioned (offline) social networking, I had saved myself hours of hard work and boring reading, because I knew that I was going to go home and listen to that particular episode. If two people in my social circle independently recommend the same story-teller, I would be crazy not to take the hint.

Insight Nr 1): Great stories well told eventually find their audience.

How? Through the recommendation network of our social networks, just as in the past.

The “new media”, from Facebook to blogs, by expanding our social recommendation circles from the merely offline to the off-and-online, make these introductions between story-tellers and audiences even more fluid.

Case in point: I noticed a status update from my friend Michael Fitzgerald on his Facebook page about how he was reading Norse myths to his spellbound kids. I immediately badgered him for which particular story-teller he was reading from, and now I am ordering the book.  No sense wasting my time with the bad version.

The new media, in other words, not only do not hurt traditional story-tellers, but they positively help them, provided that ….

Insight Nr 2) … provided that the story-telling is actually good.

What did I find when I got home and listened to that episode in This American Life? Everything that Ira Glass, the show’s host, and his team are so good at:

  • The complex made simple.
  • Character! Colorful, richly painted individuals who found themselves involved in a global financial disaster.
  • Scene. Sound-painted place and context to reinforce the characters.
  • Plot. A story-line that connected this unlikely combination of individuals and thereby–effortlessly, en passant–explained a fiendishly complex subject.
  • Humor and, yes, irony (see my earlier thoughts on irony here)
  • Empathy (rather than judgment) for the characters
  • Suspense

In short, I found what great story-tellers have always provided. No change.

Insight Nr… Hypothesis: New media disrupt short-form but not long-form story-telling

YouTube has forever changed the genre of short video clips. Blogs have forever changed the genre of short text news and opinion. If you were a traditional story-teller producing short video clips or short news or opinion articles, you need to change and enter the great, gushing Haiku stream of the new media.

But longer stories? We all gladly exit the stream, get cosy, and enjoy a long story well told. A two-hour film, a 200-page book, a one-hour podcast. It’s not the medium (text, audio, video) that matters, but the experience. Lean-forward versus lean-back. Eager to be interrupted versus eager to be immersed.

As the short-form media improve the introductions between story-tellers and audiences, the golden age of story-telling seems to have just begun.


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2 thoughts on “Into a Golden Age of story-telling

  1. Andreas,

    I look forward to hearing what you think. I plan to order the same authors on the Greek myths, based on how the Norse myths went over. One thing I forgot to mention that I liked: the stories tend to be short, which is good for reading to children. Though towards the end we were reading three and sometimes four of them, even though they got longer — we got caught up in what was going to happen.

    On the first part of your post, I’ve been thinking about your big report on media, as well. I’m speaking about the current state of the market at the Society of Professional Journalists’ convention next week. I’ve been pulling together different thoughts and statistics on things, and I intend to use something from your report. I’ve been meaning to ping you to see if you had updated your thinking.

    Michael

  2. Oh, boy. Some chapters of the report are now dated. Just to give you an idea: when I pitched it, late in 2005, nobody had ever heard of YouTube! When I delivered it, I had just heard of it for the first time and mentioned it exactly once. And in the month before publication, YouTube became the hit of the year.

    I think the overall angle was spot on, and the first and last chapters stand. Obviously, I’d have to rewrite the Google vs Yahoo chapter. And there would have to be much more on video, and then an entire chapter on “social” media. I’d cut the box on virtual worlds (over-hyped) and add one on books.

    I think the main update in my thinking, though, is the short-form/long-form dichotomy. A revolution in short-form media; much less change than we though in long-form.

    Would be interested to hear your theses when you speak…

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