Here at The Economist, we correspondents have just received an order from above:
… a formal ban on “It’s the XXXX, stupid” … I think the phrase has been overdone, especially in election stories.
Can we also try, wherever possible, to avoid using “top”, as in “top officials say” or “America’s top companies”: “leading” is much better.
This is great advice for everybody, not just us. It’s one of those constant updates to Orwell’s first rule of good writing.
haha! I’m waiting for ‘well oiled machine’ to go. I think I’ve been hearing 1-3 per Economist over the last month, and every time I wonder why oil gets all the attention.
Hmm. I searched and found three ‘well-oiled machines’. Certainly enough to cause suspicion… 🙂
A bigger threat may be “through a glass darkly” and its derivatives.
Is “…..spreading like wildfire” verboten by the Economist also?
I do hope it is.
I must inquire. You’ve opened a can of worms…
Others, please feel free to contribute your most odious examples of The Economist’s violations of its own no-cliche rule below…
I was certain there were more than three, but I cannot find them via economist.com. The repititon of the phrase must have been mentally amplified.