Tracking The Economist’s success

EconomistCirculationChartWe have a new, moderately interactive and even somewhat interesting “widget” on our website that gives all sorts of circulation data, by region, country and so forth.

It continues to amaze me, like everybody else, that we at The Economist keep growing when everybody else, with a few exceptions, is suffering.

The growth continues to come disproportionately from North America, as you can see on the left.

Worldwide, circulation has doubled in the past decade to about 1½ million a week now (which = about 3 million readers, since every copy tends to get “passed along”).

I joined a dozen years ago, so everything I write now reaches more than twice as many people as it did back then. I will continue to ponder this mystery, the sausage factory I work in, and the world around it. One day I will have an answer.

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