If you’re taking a 12-minute cappuccino break, watch me give this “teaser” about my book at our (The Economist‘s) recent innovation conference in Berkeley.
(You’ll also find most of the other sessions on video now, including those with Arianna Huffington, Jared Diamond, Matt Mullenweg, et cetera.)
I’m not good at “teasers” or “elevator pitches”, especially since I tried to tell a story in my book that would keep you reading for 100,000 words. But I’m constantly being told that I now have to practice condensing that story into two seconds for some occasions (cocktail parties, elevators), two minutes for other occasions, 10 minutes for yet others, and so on.
So, er, I’m practicing. (Even while determined not to give too much away yet.)
Your feedback would be welcome. Do I snare your interest or do you say ‘so what’? Are there howling non sequiturs, or does it make sense? And so forth.