I”ve long been predicting that the main effect of the digital revolution on writing and reading has to do with word count. Put differently, it has to do with the length of texts.
Yesterday, I saw my vision starting to become reality.
But first let me explain why word count/length are so important to literary culture, and why length is at present often distorted.
As music went….
In this post, I’ve ruminated on the imperative of writing to the optimal word count — that is, writing neither too long nor too short.
To use the imperfect analogy of music: Beethoven shouldn’t have been forced to shorten his Fifth to the length of the Rolling Stones’s Brown Sugar, nor the Stones to lengthen Brown Sugar to equal the duration of the Fifth. Each work of art has to be true to itself, which means that each has its own optimal length.
For many years, that presented a packaging problem in music. It made no sense for an orchestra and an audience to gather for only a few minutes. And it made little sense to manufacture and sell vinyl discs that contained only a few minutes of music. So the emphasis was on longer forms of music, or on collections of short pieces — albums, not singles.
But as soon as music migrated from analog to digital media, that packaging distortion disappeared. So now music has been “liberated”. Each artist can compose at optimal length. (Where the medium is still analog, as in a live performance, there is still a preference for greater length.)
… so will text
Text has been far behind the curve. Yes, the digital media have already resuscitated ancient short-form traditions such as haikus, sonnets and aphorisms, in the form of Tweets and blogs. But the dominant medium for the written word is still the printed book. And analog books present the ultimate packaging problem.
Hence the pernicious and pervasive bias toward unnecessary length.
An adult book, especially non-fiction, that is as thin as a baby book looks stupid. No self-respecting publisher, and no author, would touch it. Hence publishers demand that authors pad their ideas to reach a minimum word count. A 30,000-word idea has to be packaged as an 80,000-word book.
- delays the process of writing and publishing and
- means that most readers only read a small part of most (non-fiction) books.
Bookshelves everywhere are groaning under the weight of unread words. What a waste.
Enter the Kindle Single
Digital books (on Kindles, iPads, iPhones etc.) will change all that. Suddenly, a “book” (shall we still call it that?) no longer looks stupid if it is short. As many Kindle readers have pointed out, one has no sense of length on a Kindle anyway.
And thus Amazon, shrewdly, has launched Kindle Singles, in direct allusion to the music analogy above. As music was liberated from length distortions, so text will be.
This really sank in yesterday when I got an email from Chris Anderson, the “curator” (a title I find a tad pompous) of TED. (That’s an upmarket conference that would like to be a social network. I’ve attended, hence I’m on the email list.) In it, Anderson announced that “TED Books” are now being sold as Kindle Singles. I just bought my first one.
TED Books, he writes, are
to Books as TED Talks are to lectures. They’re short, pithy, riveting. They’re designed to express a single big idea in a way that can be absorbed in a single sitting. A typical 18-minute TED Talk might be around 2000 words. A typical traditional book is at least 60,000 words. TED Books nicely fill the gap in between. They come in at 10,000-20,000 words. So they can be read and absorbed in an hour or two.
So there you have it: the length distortion has disappeared. More interesting is how Anderson talked about that distortion:
Many people are hungry to learn, but have limited time to read full-length books. TED Books offer an exciting new alternative. And it also will allow many brilliant thinkers who don’t have a spare year to author a full-length book (and another year to wait while that book gets published) to nonetheless get their ideas out in the world….
I highlighted that phrase because, as you may remember, I took about one year to write my book, and have been waiting almost two years now for the publication process to kick off in earnest. (It has indeed kicked off: publication is slated for the fall, and my publisher is suddenly very busy.)
My point is that this process, which all publishers today share, makes no sense to a logical alien visiting earth, or to anybody under thirty. This is why the publishing industry will (not might, but will) be disrupted.
As TED’s Anderson puts it,
the world of serious reading is undergoing a revolution. Suddenly it’s possible to carry around a whole library in your coat-pocket. Suddenly, books don’t have to be 200 or 300 pages long so that they feel substantial in printed form. Any length is possible. And that was the breakthrough for us. We’ve seen from TED Talks the power of giving speakers a time constraint. It’s been an amazing instance of “less is more”…